Cookie & Local Storage Policy

This policy explains the cookies and similar storage Popularity uses, under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

Strictly necessary (no consent required)

Storage	Type	Purpose
session_id	localStorage	Keeps you in your game across page reloads. Essential to play.
Site-access / auth state	cookie / storage	Maintains your logged-in or licensed session.
Stripe checkout cookies	cookie	Set by Stripe to process payment securely.

These are required for the Service to function and are exempt from consent.

Analytics & advertising (consent required)

Storage	Provider	Purpose	Duration
ph_* cookies / localStorage	PostHog (EU-hosted, via our /ingest reverse proxy)	Product analytics and session replay — understand how the game is played (games started/completed, conversion funnels) so we can improve it.	Up to 1 year
_fbp, _fbc cookies	Meta Pixel	Measures ad performance and lets us build audiences for Facebook/Instagram advertising. Only loads with consent.	Up to 90 days
No cookies set	Vercel Analytics	Aggregate, cookieless page-view and performance metrics. Does not use persistent identifiers.	N/A

None of these load until you click "Accept" on the cookie banner. Clicking "Essential only" keeps all of the above switched off. You can withdraw consent at any time by clearing your browser's cookies/storage for this site, which will show the banner again on your next visit.

Managing storage

You can clear localStorage and cookies via your browser settings. Note that clearing session_id mid-game will drop you from your current room.

Contact

privacy@popularitythegame.com · Get Social Ltd (company number 12415409), trading as Popularity™ the Game