Popularity: Play nice.
Play nasty.

Climb the social ladder.
Or push someone off it.

The social board game for friends and foes.
Dares, secrets and sabotage.
Find out who your real friends are.

£19.99

UK delivery £3.99

Order by Wednesday 16 December for Christmas delivery

599 of 600 first print copies left

Card, Apple Pay or Google Pay. Posted from the UK.

The Popularity box standing on its board, with the Action, Twist of Fate and Reaction decks and the player tokens

Bring the drama to the party

139 cards. Dares, secrets, gossip and sabotage. Every one of them is a story for the way home.

Truth or Dare. With tactics.

Inspired by Truth or Dare, Uno and Snakes and Ladders. Three moves, thirty seconds to learn.

Truth or Dare, nice or mean

Play an Action

Blue cards climb the board. Red cards drag a rival down it.

Most make you do something: a dare, a secret, a serenade.

See it played. Fifty-one seconds, with captions.

Learn it in two minutes

The whole game, one step at a time. Every card here is a real card.

The Popularity board with the decks and tokens on it

Get to +30

First to the top of the board wins. Drop to −30 and, unless one last Twist of Fate saves you, you are out.

The fine print
  • +With seven or eight players, deal four Action cards each instead of five.
  • +Land on a yellow space and you pick up a Reaction card. You can play it from the next player’s turn.
  • +You cannot play a Reaction against a Twist of Fate.
  • +Several tokens land on a yellow space at once: they all pick up a Reaction card. On a Twist of Fate space, the player whose turn it is decides who flips the card.
  • +A Twist of Fate that cannot be played is discarded.
  • +Reach +30 together and you all win. Hit −30 and you flip one last Twist of Fate: if it does not lift you, you are out.
  • +A deck runs out: reshuffle it, or vote to end the game when nobody can play.
Read it all on one page

How it feels

One night of Popularity. Every card is a real card; only the friends are yours.

The love-in

Feeling cute. Feeling popular.

A compliment, a boost, and the table starts picking sides.

Why you would play it

Because small talk is boring, and someone at your table has a secret.

People playing Popularity: After dinner

After dinner

The plates go away and the board comes out. Christmas Day, a birthday, a Tuesday. Someone always plays nasty.

People playing Popularity: Pre-drinks

Pre-drinks

Twenty minutes in and the whole room is gossiping. You leave the house with stories already.

People playing Popularity: The work do

The work do

Find out who your colleagues really are. Secret Santa sorted, and it comes in under £20.

People playing Popularity: Any excuse

Any excuse

Beach, flat, festival tent. It fits in a bag and needs nothing but people.

Order by Wednesday 16 December for Christmas delivery

Fun game for fun people

Seven ways to win. Every table has one of each. Which one are you?

Act of Kindness: do something nice for another player, now

Plays fair and wins friends

The Hero

Only Blue cards, and people adore you for it. What a love-in!

Want another way to play?

Five mods, printed on the rules sheet in the box.

Height of UnPopularity

Become most unpopular player!

Mega-Mode

Double all points given

Unfair Advantage

Choose which deck to pick up from each turn

Time-Bomb

Set a time limit for the game

Exploding Twists

Shuffle the Twist of Fate cards into the Action Card deck. Pick one up? Immediately play it, then take another from the deck until you pick up an Action card

What players say

4.0 out of 5 from 17 ratings on Amazon.co.uk

Funded on Kickstarter by 33 backers, 203% of goal. First print edition.

Have to say I loved this. Picked it up by chance and played it with a couple of mates this weekend. Really easy to pick up and we were talking about it all night after.

Verified purchase, Amazon.co.uk

A very entertaining hour or two, can be quite revealing as to who your real friends are! Great challenges and quick witted.

Amazon.co.uk review

Played it after dinner with friends. Interesting modern idea. Good fun. Recommend it.

Amazon.co.uk review
The Popularity box standing on its board, with the Action, Twist of Fate and Reaction decks and the player tokens

What’s in the box

  • +139 cards: Action, Reaction and Twist of Fate
  • +The board, from −30 to the Height of Popularity
  • +8 player tokens, each with its own player card
  • +One rules sheet. Thirty seconds and you are playing
Read the full rules

Two for £30

One to keep, one to give. Both arrive together, with one delivery charge.

Four friends laughing over the Popularity board

“We were talking about it all night after.”

Verified purchase, Amazon.co.uk

Climb to fame or sink to shame. Under £20, posted from the UK.

£19.99

UK delivery £3.99

Order by Wednesday 16 December for Christmas delivery

599 of 600 first print copies left

Card, Apple Pay or Google Pay. Posted from the UK.

Questions

Is it rude?

It is for ages 12 and up, and it goes as saucy or as tame as your group plays it. Some cards ask you to share a secret or take a dare. Nobody has to do anything they do not want to.

Do we need phones or an app?

No. It is a board game and everything is in the box. An online version that runs on phones and a TV is coming next.

How long does it take to learn?

The rules are one sheet and most groups are playing within a few minutes. A game takes 30 to 60 minutes, for 2 to 8 players.

When will it arrive?

We post every order from the UK, to UK addresses only. Order by Wednesday 16 December for Christmas delivery. You get an email when it is posted, with tracking when your parcel has it.

Can I send it back?

Yes, within 14 days of delivery, for a refund. Refund policy

Buying for a team or a shop?

Trade and bulk prices are available. hello@popularitythegame.com

Perfect for

  • +Four to eight people who like a bit of theatre
  • +After dinner, pre-drinks, the work do
  • +A group that can take a joke, and give one back

Maybe not if

  • −You want a quiet strategy game
  • −You are playing with people you cannot rib
  • −You want to be done in ten minutes
The Popularity TV screen mid-turn: Love-Bombing and a Swagger reaction in play on the board, with the scoreboard alongsideA player's phone showing their hand, with Play card and Skip turn buttons

Coming soon

Popularity on your phones and a TV

Phones are the controllers, the TV is the board.
No app, no accounts for your friends.
Launching early 2027.

Free with every box

Beta access now, and three months free from launch. The link and code come with your order email.

Not tonight? Stay in the loop

Game nights, offers, and first word when the online version lands. No spam.

Follow along

Got a question?

Or email support@popularitythegame.com

Popularity: Truth or Dare with tactics. The party board game